Illustration | Poster Design

The intention of this project is to discover methods of representing multiple layers within 2-dimensional stationary surfaces, and use those layers to achieve notional teleportation from one ideation to another. The technique derived from the study of the 3D illusionary effect used in stereograms and in particular the Scintillating grid.

The first layer of each poster when viewed from a distance gives the delusion that a text is written on the surface. The size of the text in relation to the size of the image produces a relative distance optical illusion and generates a depth perspective.
According to distance between the display and the viewer, the messages printed on the billboard surface could be experienced in 3 different ways, as two separate layers and as a combined one.

Using this technique one can increase the value of the advertising billboard without any extra cost, since he can combine multiple messages into one.

Please distance yourself from the monitor to experience the phenomenon for the following pictures:

Client : Personal Project, 2006